I was recently asked by April Vokey to craft a few words for an article on her platform; Anchored Outdoors.

Being a sticker nerd with a bad fly fishing habit, I chose to opine a bit about them:

Surely you have seen stickers for sale at a fly shop, picked up a few at a show or have been given one or two by a friend. While mostly viewed as a promotional item (even though most times you pay for them), there is a secondary market that exists for these colorful, uniquely identifiable pieces of vinyl.

Beyond their intended purpose of building a brand, promoting products or memorializing an event; stickers are themselves a form of currency in the fly-fishing community. A few years back I flew out West and joined a friend for a few days’ worth of adventure and the concept of their value really gelled in my mind.

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